Vivara is Europe's leading wildlife specialist

As Europe's leading wildlife specialists, we provide solutions to help people take care of garden wildlife, whilst empowering as many people as possible to take more action for the wildife on their doostep.

Vivara has been instrumental in the growth of the bird food market. Thanks to extensive research and a food development programme by our ornithologists, the range of wild bird food available has significantly increased over the years. Over 80 common species of wild birds are now being fed in gardens compared to just 18 when we started our research in 1987.

We produce a variety of high-quality, innovative bird foods at our farm while working closely with conservation organisations to ensure our products meet the highest standards and provide the right support for garden wildlife. We also contribute towards our partners’ conservation projects, helping to preserve wildlife habitats, protect endangered species, and create new wildlife-friendly spaces.

We use only the best ingredients and have implemented rigorous production standards to develop high-quality products that are loved by wildlife and people. We produce all our nutritious seeds and seed mixes, peanuts, peanut cakes, and peanut butters in-house. We recently opened a new fat production facility, increasing capacity across our range of best-selling fat products.

Quality and sustainability are at the heart of everything we do. Many of our products are made using wood certified by the Forest Stewardship Council, and our parcels are packaged in boxes made from recycled materials. We also aim to keep transport routes as short as possible, allowing us to use more local ingredients and reduce our carbon emissions.

Our research helped establish the importance of year-round feeding for garden birds with the endorsement of the RSPB. We were the first wild bird food company to introduce many of the wild bird seeds we all now take for granted, such as; Black Sunflower Seeds, Sunflower Hearts, Nyjer Seed and Kibbled Sunflower Hearts.

Recognising how important it was for birds to have quick access to calories (particularly during the winter months), CJs developed and introduced high energy foods such as Peanut Cakes - a new concept in bird feeding!

• We were the first to sell peanuts with nil-detectable aflatoxin. This ensured that peanuts were safe for birds which previously had been at risk from the toxins produced by this killer mold.
• We were the first to introduce 'No Mess' foods and ground feeding mixes to the market.
• We developed the innovative 'perching ring' which allows birds to feed from a feeder facing forwards - their natural feeding position.
• We've also used our wildlife expertise to develop specialist wildlife food mixes.
• We led the field in researching the beneficial impact of Red Mason Bees on the pollination of fruit crops and plants.

Our dedicated staff all share a passion for wildlife. We have a valued customer service team who help with all wildlife enquiries as well as a number of bird enthusiasts (that on occasion have been known to cover the length of the country for a rare sighting!) and product specialists. We are committed to helping native birds and wildlife and are always on hand to offer practical advice to our customers.